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CI是视觉传达专业重要的专业课,对CI这门专业课程的学习,有助于学生深刻理解企业的品牌经营战略,掌握VI设计的技法,从而增强服务企业的能力,有利于学生就业。本文从塑造企业品牌形象的角度出发,深入研究如何塑造企业的品牌形象,以及品牌形象对企业的重要意义,对于今后CI课程的教学工作有十分重要的意义,而通过案例教学的方法可以做到让学生更容易理解企业品牌形象的塑造。
CI is an important specialized course of visual communication major. The study of CI specialty course helps students to understand deeply the brand management strategy of enterprises and master the VI design techniques so as to enhance the ability of serving enterprises and help students to find jobs. This article from the perspective of shaping the brand image of enterprises, in-depth study how to shape the brand image of enterprises, as well as the brand image of the company’s significance, for the future teaching of CI curriculum has a very important significance, and through case teaching methods can be done Let students more easily understand the shape of corporate brand image.