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博客被用作营销手段之后,有了更多的发展空间。电影作为一种特殊的文化产品,在营销方面亟待突破。两者的结合既是博客营销的尝试,也是电影营销的机会。本文从电影博客营销现状入手,分析其优势,探讨电影博客营销现有的三种模式,从传播学、营销学和广告学的角度对其进行剖析,进而发现电影博客营销所存在的问题,试图去寻找解决方案,从而指出电影博客营销也必将获得从形式到内容的更多发展。
After blogging is used as a marketing tool, there is more room for growth. As a special kind of cultural product, film needs to be overcome urgently in marketing. The combination of the two is not only an attempt to blog marketing, but also movie marketing opportunities. This article starts with the status quo of movie blog marketing, analyzes its advantages, probes into the three existing modes of movie blog marketing, analyzes it from the perspectives of communication, marketing and advertising, and then finds out the problems existing in movie blog marketing, To find solutions that point out that movie blog marketing is bound to gain more from form to content.