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设计和制造技术日益发达促进商品种类日益繁多,以消费者为导向的买方市场形态已具规模。在买方市场形态下,想获得消费者的青睐,除了保证商品具备实用的功能、可靠的品质以及合理的价格外,如何进一步加强消费者的情感体验、打动人心,是我们讨论的焦点。
Increasingly developed design and manufacturing technologies have contributed to an increasing variety of products, and the consumer-oriented buyer market has taken shape. In the buyer’s market, if we want to gain the favor of consumers, it is the focus of our discussions on how to further enhance the emotional experience and emotional appeal of consumers in addition to ensuring that products have practical functions, reliable quality and reasonable prices.