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当前,报刊广告收入出现下滑,新兴出版业态发展受挫,上市融资难觅良机,“走出去”面临更多困难和障碍。这些问题,使得新闻出版业改革发展面临的不确定因素增多,全行业应对金融风险的信心和保持行业健康平稳较快增长的能力面临空前考验。对此,2009年年初召开的全国新闻出版局长会议提出
At present, newspapers and advertising revenue declined, the development of new publishing industry frustrated, listing and financing hard to find good opportunities, “going out ” face more difficulties and obstacles. These problems make the reform and development of the press and publication industry face more uncertainties. The ability of the entire industry to deal with the financial risks and maintain the healthy, steady and rapid growth of the industry is facing an unprecedented test. In response, the National Press and Publication Bureau held a meeting in early 2009