论文部分内容阅读
零售业4.0依赖技术性创新和思维模式的转变零售业态的发展进化1916年,美国出现全球第一家超市,将传统杂货店推向现代化,成为零售1.0时代的开端;1963年,家乐福和沃尔玛等大型连锁量贩店现身,由此揭开零售2.0时代的序幕;时至1995年,亚马逊、淘宝、天猫等的兴起,吹响了零售30的号角,电商成为零售市场的主流。如今,互联网的发展,开启B2C(商对客)、C2C(客对客)、O2O(线上到线下)、OSO(线上+服务+线下)全渠道整合模式,零售业态
Retail Industry 4.0 Rely on the Transformation of Technical Innovations and Thinking Patterns Evolution of Retail Formats Evolution In 1916, the United States emerged as the world’s first supermarket to modernize traditional grocery stores and become the beginning of the retail 1.0 era. In 1963, Carrefour and Wal-Mart, Chain stores appeared, which opened the prelude to the retail 2.0 era; up to 1995, the rise of Amazon, Taobao, Lynx and so on, sounded the horn of the retail 30, the electricity supplier to become the mainstream of the retail market. Nowadays, the development of the Internet has opened up the whole channel integration mode of B2C, C2C, O2O, OSO (Online + Service + Offline), Retail Format