论文部分内容阅读
而对90后而言,汽车不只是代步工具,更是玩伴儿。他们购车不仅追求功能,更希望各项性能均衡,同时也希望紧跟时尚潮流,外观内饰都符合他们的口味在对90后消费群体的多项研究中,我们可以清楚看到90后群体鲜明的独特性,“个性”、“前卫”、“时髦”、“自我”、“非主流”都是90后获得的个性标签。90后的工作、生活压力相对较小,更注重个人享受,因为追求完美,所以任何事情都力求最好,希望自己能拥有别人没有的,比较享受成为焦点的感觉,渴望被关注。我们发现,2014年80后和90后在新购车用户中比例达52%,其中,90后拥有驾照比例达72%,未来90后群体将成为汽车购买主力军。
After 90, the car is not just a means of transport, it is a playmate. They are not only the pursuit of functional car, but also hope that the balance of performance, but also want to keep up with the fashion trend, the appearance of the interior are in line with their tastes in the 90 consumer groups after a number of studies, we can clearly see the 90 groups clear “Personality ”, “avant-garde ”, “stylish ”, “self ”, “non-mainstream ” are 90 after the personalized tag. 90 after the work, the pressure of life is relatively small, pay more attention to personal enjoyment, because the pursuit of perfection, so everything strives for the best, hope they can have others do not enjoy the feeling of becoming more focused, eager to be concerned about. We found that after 1980 and after 90% of the new car users accounted for 52%, of which 90% of the driver’s license has a share of 72%, the next 90 groups will become the main force in car purchases.