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项目化教学是以学生的探索性、自主性学习为基础,通过师生共同实施一个完整的项目任务而进行的教学活动。论文首先阐述了《医疗器械营销实务》教学项目设计的总体思路和设计原则,然后简要介绍了《医疗器械营销实务》项目化教学的模式和组织实施过程,最后提出了《医疗器械营销实务》项目化教学的考核评价方法。论文认为,项目化教学能够激发学生的学习热情,调动学生学习的主动性和积极性,培养学生的自主探究能力和创新精神,是培养现代新型的技术技能型人才的有效手段和方法。
Project-based teaching is a teaching activity based on exploratory and independent study of students and through the joint implementation of a complete project task by teachers and students. The thesis first elaborates the general idea and design principle of “medical device marketing practice” teaching project design, then briefly introduces the project mode of “medical device marketing practice” and the process of organization and implementation, and finally puts forward the project of “medical device marketing practice” Teaching assessment evaluation method. The dissertation holds that project-based teaching can arouse students ’enthusiasm for learning, mobilize the initiative and enthusiasm of students and cultivate students’ ability of self-exploration and innovation. It is an effective means and method to cultivate modern new-type skilled personnel.