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企业战略能否对企业的生存发展有所作为,发挥出战略应有的作用,关键在哪里?被誉为全球第一CEO的杰克·韦尔奇主政GE公司20年,创造了传奇般的商业奇迹,使通用电气的市值达到4500亿美元,从初接手增长了30多倍,世界排名由第十位提升到第二位。韦尔奇给企业战略管理带来了新的观念和作风,为全世界渴望成功的管理者们树立了一个经典范例。
Whether the enterprise strategy can make a difference to the company’s survival and development, and play a role in the strategic role. Where is the key? Jack Welch, the world’s first CEO, has been responsible for the legendary GE company for 20 years. The commercial miracle brought GE’s market value to 450 billion U.S. dollars. It has taken over 30 times from the beginning and the world ranking has risen from tenth place to second place. Welch brought new ideas and styles to corporate strategic management and set a classic example for managers around the world who want to succeed.