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汽车电商,作为新时代下的产物,对于消费者和汽车企业来说,已经不再新鲜,似乎所有的汽车企业部想在汽车电商上有所作为。然而,经历了初期的大部分企业自己做电商,到后来如雨后春笋的电商平台,再到旗舰电商与车企的紧密配合,似乎这条产业链上的所有人都在寻觅着汽车电商的生存之路。可是,伴随着每年所谓的“11.11”、“12.12”等一系列的试水,似乎效果都不是很理想,归根结底一个原因,汽车企业目前无法脱离传统4S店模式,对于自身的支撑。而电商正是要掘了4S店的“坟墓”。这个不可调和的矛盾决定了汽车
As a product of the new era, car e-commerce is no longer new to consumers and automakers. It seems that all Car Dealers want to make a difference in car e-commerce. However, most enterprises in the early days went through their own electricity supplier business, and later the e-commerce platform mushroomed and then the flagship electricity supplier closely cooperated with the car companies. It seems that everyone on the industrial chain is looking for the auto power Business survival of the road. However, with the annual so-called “11.11 ”, “12.12 ” and a series of test water, it seems that the effect is not very satisfactory, in the final analysis, a reason, the current car companies can not be divorced from the traditional model 4S shop, for its own support . The electricity supplier is to dig 4S shop “grave ”. This irreconcilable conflict determines the car