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从微观来看,新闻媒体成为每一个人生活中、学习中、工作中的讯息来源。从宏观来看,新闻媒体具有把握舆论导向的社会价值,也有化解社会矛盾,维护公平正义的功能,更有围绕中心大局工作的政治意义。从古至今,新闻媒体一直被重视,放在社会管理的首要地位。从抗战时期国共对广播电台的争夺战到最近召开的四中全会,始终将如何充分运用新闻媒体的舆论作用,加强对社会主义改革开放事业,对中国特色社会主义建设事业的舆论导向作用,始终作为一个重要课题来研究,通过发挥新闻媒体的作用,促进社会主义社会的建设。所以,本文就讨论新闻媒体的功能价值,让新闻媒体发挥更强大作用,传播更大的正能量。
From a microcosmic point of view, the news media has become the source of information for everyone in their daily lives, in their studies and in their work. From a macro point of view, the news media has the social value of orienting the media and the functions of resolving social conflicts and safeguarding fairness and justice. It also has the political significance of working around the overall situation of the center. Since ancient times, the news media has always been valued and placed at the top of social management. From the battle between the KMT and the CPC for the radio station during the War of Resistance Against Japan to the Fourth Plenary Session held recently, how will we make full use of the media’s role of public opinion and strengthen the guiding role of public opinion on the cause of socialist reform and opening up and on the cause of building socialism with Chinese characteristics As an important issue to study and give play to the role of the news media to promote the building of a socialist society. Therefore, this article discusses the functional value of the news media, allowing the news media to play a more powerful role in spreading more positive energy.