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With the rapid development of economic globalization,an increasing number of software,applications and electronic products have entered China’s market and the translation of their brand name draws more public attention.Based on the analysis of brand names of software,applications and products of Apple Inc.,This paper argues that zero translation adopted in the brand names in IT industry is the main important and optimal translation method.The case and practice of Apple Inc.In the translation of brand name provides some implications to China’s IT industry.
With the rapid development of economic globalization, an increasing number of software, applications and electronic products have entered China's market and the translation of their brand name draws more public attention.Based on the analysis of brand names of software, applications and products of Apple Inc . This Paper argues that zero translation adopted in the brand names in IT industry is the main important and optimal translation method. Case and practice of Apple Inc.In the translation of brand name provides some implications to China's IT industry.