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由中国社会科学院新闻研究所和首都新闻学会调查组主编《中国传播效果透视》一书已经面世。该书集八十年代优秀研究成果之大成,内容丰富,立意新颖。作者坚持四项基本原则,以马克思主义新闻思想为指导,采用社会统计方法,经实地调查,对中国大陆的报纸、广播、电视的传播效果作了综合考察和研究,系统分析了中国大陆读者、听众、观众接触媒介的目的、习惯、兴趣及心理特点,多层次
The book “Perspective on the Effect of Communication in China”, edited by the Press Institute of the Chinese Academy of Social Sciences and the investigation team of the Capital Institute of Journalism, has been published. The book combines the achievements of outstanding research achievements of the 1980s with rich content and innovative ideas. The author upholds the four cardinal principles, takes the Marxist journalism as a guide, adopts the social statistics method, and conducts field surveys to comprehensively inspect and study the dissemination of newspapers, radio and television in mainland China. The author systematically analyzes the readers, Listeners, the purpose of audience access to the media, habits, interests and psychological characteristics, multi-level