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一、广告学练习册建设的原则及习题来源原则:(1)严格按照广告学教学大纲各章节的主要内容来编制建设;(2)酌情按照《工作计划》的质量、数量、格式、时限要求来编制建设;(3)根据本人多年次广告学教学实践中对学生知识学习情况的了解来编制建设;(4)总体上,广告学练习册之习题编制应以考察学生基础知识掌握之后
First, the advertising practice book principles and source of exercises Source: (1) in strict accordance with the advertising content of the main sections of the syllabus to compile the construction; (2) as appropriate, according to “work plan” quality, quantity, format, time limit (3) according to my many years of advertising teaching practice of knowledge of students to learn about the preparation of construction; (4) In general, the practice of advertising practice book should be prepared to examine the basics of students master