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单纯从小2.0看,报纸是夕阳产业;但是从投资主体的大2.0来看,报业的命运不应悲观。当前谈到纸媒与网络,几乎众口一词:报纸必然衰弱,网络通吃未来。抽象地从媒体特性看,报纸确实不容乐观,运营成本高、信息容量有限、资讯更新滞后,跟网络相比几乎没有胜算。但如果回归到媒体经营的核心,即问题指涉的主体、报业与报纸的差异、报业在中国国情下独特优势,则当前报业的悲观论调有点夸大其词。至少忽视了问题核心与具体环境。
Simple from a young age of 2.0, the newspaper is a sunset industry; but from the perspective of the major investors 2.0, the fate of the newspaper should not be pessimistic. The current talk of paper media and the Internet, almost all the words: the newspaper inevitably weakened, the network take the future. Abstacting from the media’s characteristics, the newspaper is indeed not optimistic, with high operating costs, limited information capacity, lagging information updates and almost no chance of winning over the Internet. However, the pessimistic tone of the current newspaper industry is somewhat exaggerated if it returns to the core of the media business, namely, the subject matter of the issue, the difference between the newspaper industry and the newspaper, and the special advantages of the newspaper industry in China’s national conditions. At least ignore the core issues and the specific environment.