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主流媒体,作为宣传党的路线方针政策的主阵地,承担了党和政府的喉舌功能,权威性和公信力是它的名片。但应对网络、手机等新媒体挑战和冲击,面对受众角色的悄然变化,一贯以稳重严肃面孔示人的时政新闻报道,必须在稳固权威性和公信力的同时,更加彰显民生情怀。时政新闻报道要从“传者为中心”向“受者为中心”转变,将传播模式由以“传播者本位”为主导转变为以“受众本位”为主导,从而更加关注民生,更加以人为本,以民生视角去观察、报道现实生活。这既是一种宣传艺术,更是一种引导技巧。
As the main front for propagating the party’s line, principles and policies, the mainstream media has taken on the business card of its mouth and mouth, its authority and credibility. However, in response to the challenges and impacts of new media such as the Internet and mobile phones, in the face of quiet changes in the role of the audience, political news reports consistently showing people with a steady and serious face must further demonstrate their livelihood while maintaining their authority and credibility. The news reports of the political power should shift from the center of “to the center of ” as the center, and the mode of communication from the “communicator-based” to the “audience-based” In order to pay more attention to people’s livelihood, more people-oriented, people’s livelihood perspective to observe and report the real life. This is both a propaganda art, but also a guide skill.