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创新是一个民族的灵魂,是国家发展和社会进步的根本,所以创新无论对于社会还是个人来讲都是尤为重要的。改革开放以来,我国社会不断发展,近年来,随着经济的发展和时代的进步,我国教育制度改革也在如火如荼地进行着,以前大学的教育模式和方法已经不适应当今时代发展的潮流了,因此,要根据当前社会的现状与时代发展的潮流,对大学中的教育进行创新,改革教学模式与教学方法,培养符合时代要求的新型人才。本文将针对大学教育中市场营销专业的教学创新进行探讨,旨在改革我国的高校教育和培养大学生的创新意识,为我国社会主义现代化建设培养合格的接班人。
Innovation is the soul of a nation and the basis of national development and social progress. Therefore, innovation is of particular importance to both the society and the individual. Since the reform and opening up, our country’s society has developed continuously. In recent years, along with the economic development and the progress of the times, the education system reform in our country is also being carried out in full swing. Previously, the education mode and method of the university have not adapted to the tide of the development of the times. Therefore, we must innovate the education in universities, reform the teaching methods and teaching methods, and cultivate new types of talents that meet the requirements of the times, in the light of the current social situation and the trend of the times. This article will focus on marketing innovation in college education to explore the reform of China’s higher education and college students to cultivate awareness of innovation for China’s socialist modernization to train qualified successors.