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现在消费者的喜好变了,变得更爱互动。用户没有时间天天去展厅或体验店体验产品,但可以通过品牌发起的话题、提供的“养分”信息,与品牌进行深度互动。在移动互联的冲击下,如今人们的信息来源、阅读习惯、传播对象都发送了转变。而消费者需求的变化、获取信息渠道的变化,必然会影响到企业,即我们的客户。央视、报纸这些传统途径仍然存在,但是新媒体的影响力更大了。以前有实力,投投央视广告就行了。但现在游戏规则变了,企业要顾及到微博、微信,还有各种各样的户外广告等。但毕竟,企业对于传播推广的预算有限,因此要针对自身情况分清主次轻重,有的放矢。
Now consumer preferences have changed, more love interaction. Users do not have time to go to showrooms or experience store experiences every day, but engage in deep interaction with the brand through the “sponsored” topics the brand offers. Under the impact of the mobile Internet, people today’s sources of information, reading habits, the object of transmission has sent a change. The changes in consumer demand, access to information channel changes, will inevitably affect the business, that is, our customers. The traditional approaches of CCTV and newspapers still exist, but the influence of new media is even greater. Before the strength, vote for CCTV ads on the line. But now the rules of the game has changed, businesses have to take into account the Weibo, WeChat, there are a variety of outdoor advertising. However, after all, enterprises have limited budgets for dissemination and promotion. Therefore, it is necessary to make a clear distinction between priorities and priorities for their own situation.