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在国内,洗发水行业自宝洁、联合利华独领风骚之后,先后有奥妮,丝宝发起过挑战,之后植物一派退避三舍,好迪、拉芳等品牌的异军突起,使洗发水行业有了微妙的变化。由于这些品牌选择的是典型的流通式销售,并都是走中档价位路线,目标为二、三级市场,因此可以说是二、三品线的成功。自此之后,整个洗发水行业开始进入诸侯混战的局面。但宝洁旗下的飘柔率先吹响降价的号角,200mL 由原来的一瓶零售价18元降到12元左右,在有些地方的特价达
In China, the shampoo industry since Procter & Gamble, Unilever dominated, there have been O'Neill, Silk Challenge launched a challenge, after which the plant retreat, Hedy, Lafang and other brands of the sudden emergence of the shampoo industry has been subtle The change. Because these brands choose a typical flow-through sales, and are taking the mid-range price line, the target for the secondary and tertiary markets, it can be said that the second and third product line of success. Since then, the entire shampoo industry began to enter the situation of princes melee. However, P & G's first Rejoice sounded the price cuts horn, 200mL from the original price of a bottle of 18 yuan down to 12 yuan, in some places the special offer up