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在伦敦奥运营销中,门户网站的优势在于整合自身视频、微博、手机网站、移动客户端、弹窗等优势资源,打造全方位跨平台的传播矩阵,进行整合营销推广,使用户能随时随地获得奥运资讯。奥运作为历史悠久、举世瞩目的全球性赛事活动,与营销的结合带来了极大的价值。网络媒体作为新兴媒体,在传播、营销方面的影响力日渐加强,成为奥运营销的重要渠道。艾瑞咨询近期发布了《奥运
In the Olympic marketing in London, the advantage of the portal is to integrate its own resources such as video, microblogging, mobile websites, mobile clients and pop-up windows to create a comprehensive cross-platform communication matrix for integrated marketing and promotion so that users can access anytime, anywhere Get Olympic information. The Olympic Games as a long history, world-renowned global events, combined with the marketing has brought great value. As an emerging media, online media has been increasingly influential in communication and marketing and has become an important channel for Olympic marketing. IResearch recently released the "Olympic Games