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直播行业的火热趋势仍在持续。近日,艾瑞咨询发布了《2017中国泛娱乐直播平台发展盘点报告》,其中显示,2016年国内泛娱乐直播市场规模达208.3亿元,预计2017年将突破400亿元。泛娱乐直播平台是指主要业务为通过传播泛娱乐直播内容,并提供用户与主播进行实时互动功能的平台。近年来游戏直播平台不断拓展直播类型,因此此报告研究范围包括传统游戏直播平台。在此说明,因目前直播的工具属性凸显,诸多平台设有直播频道,但主要属性不属于直播平台的,不在此研究范围内。
Live hot trend of the industry is still continuing. Recently, iResearch released the “2017 China Pan Entertainment Live Platform Development Inventory Report”, which shows that in 2016 the domestic pan entertainment live market reached 20.83 billion yuan, is expected to exceed 40 billion yuan in 2017. Pan-entertainment live platform refers to the main business of broadcasting entertainment through broadcast content, and provide users with the anchor interactive real-time functions of the platform. In recent years, the live broadcast platform for live games has continuously expanded. Therefore, the report covers the traditional live games platform. In this note, due to the current tool attributes highlight live, many platforms have live channels, but the main attributes do not belong to the broadcast platform, not within the scope of this study.