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全媒体是在信息化时代出现的一种全新传播形态。广播媒体作为传统的传播媒体在信息化时代遇到了巨大的挑战,广播媒体的发展之路在于向全媒体的融合。广播全媒体的融合路径主要有内容融合、渠道融合和市场融合。内容融合,是将广播媒体的内容资源通过信息技术以各种形式表现。渠道融合,通过信息平台多渠道的传播。市场融合,通过信息化技术不断的细分市场吸引受众,增加市场占有率。
All media is a new form of communication that emerges in the era of informationization. As a traditional media, broadcasting media has encountered enormous challenges in the information age. The development of radio media lies in its integration with all media. Broadcasting all media convergence path mainly content integration, channel integration and market integration. Content fusion is the content of broadcast media through information technology in various forms of performance. Channel integration, multi-channel communication through information platform. Market integration, through the information technology continue to segment the market to attract the audience to increase market share.