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随着卫视综艺市场竞争的白热化,卫视格局的两极也在逐年的竞争中渐显,一边是一线卫视动辄上亿的综艺投入,另一边是二三线卫视在生存线之上的苦苦挣扎,贫富悬殊在卫视中也被日渐拉开。身处弱势的二三线卫视不仅面临被一线卫视边缘化的危险,还要受到来自新媒体世界的挤压,处境日益艰难,在这样的行业背景之下,二三线卫视之间的联手似乎是情理之中的事,在摆脱自身经营困
With the intense competition in the TV variety market, the polarization of the TV program has also gradually changed from year to year. On the one hand, it is a variety entertainment project with hundreds of millions of first-tier TV stations. On the other side, it is struggling to survive on the second and third line TV channels. Rich disparity in the TV has also been gradually opened. Second and third-line TV in the disadvantaged not only facing the risk of being marginalized by front-line satellite TV, but also squeezed from the new media world, the situation is increasingly difficult, in this industry context, the second and third line of satellite TV seems to be between the joint rationale Among the things, get rid of their own business difficulties