论文部分内容阅读
新华报业传媒集团牵头发起的“七大媒体联盟看青奥”大型新闻行动,跨区域合作、全媒体矩阵出击,成功实现了资源利用最大化、媒介手段多样化、传播效应最优化,多维度、全方位展现了青奥的精彩与亮点,这是全国首例围绕重大活动报道所进行的“跨区域共享、跨媒体联动、跨国界传播”尝试,活动所体现的开放意识和创新幅度引起了极大关注。9月5日,“七大媒体联盟看青奥”活动专家研讨会在
Xinhua Newspaper and Media Group, led by the “seven major media alliance to see the Youth Olympic ” large-scale news operations, inter-regional cooperation, all-media matrix attack, the successful realization of the maximum use of resources, diversification of media tools, the dissemination of the effect of optimization, Multidimensional and all-round exhibition of the wonderful and bright spots of the Youth Olympic Games. This is the first case of “cross-regional sharing, cross-media linkage and cross-border communication” attempts and activities carried out by the whole nation in reporting on major activities and The magnitude of the innovation has drawn great attention. September 5, “Seven Media Alliance to see Youth Olympic ” activity experts seminar in