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2.订座系统、离港系统及常旅客系统的整合为使航空公司对旅客的服务延伸到各个接触点上,必须对现有的订座系统、离港系统及常旅客系统进行整合,建立真正的客户关系管理系统 CRM。目前使用的订座系统和离港系统,记录了旅客从订票、确认、办理登机、候机、登机离港等活动的全部信息,如果在此基础上与常旅客系统所记录的旅客时段、航程、里程积分、特殊服务要求等相关市场信息相结合,就可以形成 CRM 的基础数据,CRM 正是航空旅游产
2. Integration of Reservation System, Departure System and Frequent Passenger System To allow airlines to extend their passenger service to each point of contact, the existing reservation system, departure system and frequent flyer system must be integrated and established The real customer relationship management system CRM. The reservation system and departure system currently in use record all the information passengers have from booking, confirming, checking in, waiting, check-in and departure, etc., on the basis of which passengers recorded by the frequent flyer system Time, range, mileage points, special service requirements and other relevant market information, you can form the basis of CRM data, CRM is the air travel products