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由芒果影视制作的电视剧《战鼓擂》在全国部分频道播出后,以其另类的故事表述、生动的战争描写以及阳刚的人物气慨,收获了不错的收视成绩。然而,托举该剧赢得受众欢迎的,不光是它的剧情及演员,片中音乐及主题曲对气氛的烘托也不容小觑。笔者将从该剧主题曲的艺术价值和受众感受出发,对电视剧主题歌曲的营销价值以及传播影响展开思考。电视剧《战鼓擂》的故事发生在上世纪40年代,新四军第五师第十四旅主力南渡长江,建立了以大幕山为
Produced by mango television drama “war drum beat” broadcast in the national part of the channel, with its alternative story, vivid description of the war and masculine characters, harvest good ratings. However, to win the audience to welcome the show, not only its plot and actor, the film’s music and theme song on the atmosphere can not be underestimated. The author will start from the artistic value of the theme song and the audience feel, marketing value of the drama theme song and spread the impact of thinking. TV drama “war drum beat” story took place in the 40s of last century, the New Fourth Army Fifth Division fourteenth brigade main force to the Yangtze River, set up a large screen for the mountain