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面对新媒体冲击和电视营销的竞争,湖北卫视立足自身,引入营销理念,推动节目转型,整合资源,以创新型模式迎接市场挑战。——臧志一边是卫视之间“马太效应”的加剧,一边是新兴媒体对传统媒体发起的冲击,二线卫视的营销困局日益凸显。面对中国经济新常态环境下的媒体广告市场,唯有认清自身,找准定位,重视市场变化和广告主需求,加大对节目研发、整合营销的创新力度,才能驰骋在硝烟弥漫的电视营销竞争市场。
In the face of competition from new media and television marketing, Hubei Satellite TV introduced its marketing concept based on itself, promoted the transformation of programs and integrated resources to meet market challenges with innovative models. - Zang Zhi side is between TV “Matthew effect ” aggravate, one side is the impact of emerging media on traditional media, second-tier TV’s marketing dilemma has become increasingly prominent. Faced with the media advertising market under the new normal economic conditions in China, only by recognizing itself, identifying its position, paying attention to changes in the market and the demand of advertisers, and increasing innovation in program research and development and integrated marketing can it ride on the smoky television Marketing competition market.