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社会工作专业形象的定位、评估与塑造是专业形象塑造工程必不可少的三个步骤。通过机构的正确决策及科学管理和社会工作者的优质服务及良好的专业行为确保专业的美誉度和通过策划推行专项活动、运用大众传播媒介和导入CIS系统提高专业的知名度是社会工作专业发展的策略性选择。
The positioning, evaluation and shaping of the professional image of social work are the three essential steps in shaping the professional image. To ensure the professional reputation through the correct decision-making and scientific management of institutions and the quality service and good professional behavior of social workers, and to promote the specialization through the planning and implementation of special campaigns, the use of the mass media and the introduction of the CIS system, is the professional development of social work Strategic choice.