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“公关的任务是转变世界已有的观念。”刚来公司不久,部门领导就对我讲了这句话,虽然很短,却成为我保持公关热情的动力。2006年,我作为当时唯一的外籍员工加入了新势整合,虽然我在自己国家有些传播行业的经验,但对中国本土公关的情况还是不太了解,也不知道自己在这个公司能够做出什么贡献。入职不久,我已经开始感觉到一些焦虑,因为我不知道自己每天做的事情到底有什么意义,也不知道公关业务的核心究竟是什么。会上,周围的同事都在给领导汇报做了哪些事情,
“PR’s mission is to change the world’s existing concepts. ” Just came to the company, department leaders told me this sentence, although very short, has become my motivation to maintain the public relations. In 2006, I joined the new integration as the only expatriate staff at that time. Although I have some experience in spreading the industry in my own country, I still do not know much about the public relations in China nor do I know what I can do in this company contribution. Soon after I started my job, I started to feel some anxiety because I did not know what it meant to do everyday and did not know what the core of PR was. At the meeting, colleagues around to give leadership to report what has been done,