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中小企业到底如何生存和发展?难道他们只能做销售,不能做营销策划?做营销策划就一定要靠高新技术的引进?难道营销策划只是大企业的专利?中小企业真的做不起营销吗?企业越小越应该注重营销,而不是销售。中小企业只有做营销,才能活得更好、更长久。大部分行业的市场结构是金字塔形的。即:产品越低档,市场规模就越大;越高档,市场规模就越小。如果大家认同这种结
SMEs in the end how to survive and develop? Do they can only do sales, can not do marketing planning? To do marketing planning must rely on the introduction of high-tech? Do marketing planning is just a big enterprise patents? SMEs really can not afford marketing? The smaller companies should focus on marketing, rather than sales. SMEs only marketing, to live better and longer. The market structure in most industries is pyramid-shaped. Namely: the lower the product, the larger the market size; the more upscale, the smaller the market size. If we agree with this knot