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随着时代的发展、经济的繁荣,我国商业活动日益处于世界前端的地位,而作为商业活动中代表性的元素,商业标志日益成为经济市场下的特殊需求。一个独特的商业标志体现着该企业(集团)的文化、理念等诸多因素,在这种需求下,越来越多的中国国内企业开始注重自身的企业文化,并以中国元素为企业自身的骄傲。因此,在企业(集团)的发展需求中,标志的设计显得弥足珍贵,越来越多的标志设计开始汲取中国传统文化元素,汉字标识、图形标识等,开始融入书法、京剧、剪纸等文化形式。近年来,篆刻艺
With the development of the times and the prosperity of the economy, the commercial activities of our country are increasingly at the forefront of the world. As a representative element of commercial activities, commercial signs are increasingly becoming the special needs under the economic market. A unique commercial symbol embodies many factors such as the culture and concept of the enterprise (group). Under such a demand, more and more Chinese domestic enterprises begin to pay attention to their own corporate culture and take Chinese elements as their own pride . Therefore, among the development needs of enterprises (groups), the design of the emblem appears to be precious. More and more emblems of design begin to draw on traditional Chinese cultural elements, Chinese characters and graphic logos, and begin to integrate into the culture of calligraphy, Peking opera and paper-cut form. In recent years, carving art