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随着市场经济日益完善,我国已经逐步步入买方市场,市场营销成为衡量企业发展状况的一大关键性标准。本文分析了当今我国垄断型国企在是市场营销中存在的问题,并提出相应的解决建议。
With the improvement of the market economy, our country has gradually entered the buyer’s market, and marketing has become a key criterion for measuring the development of an enterprise. This article analyzes the problems existing in monopoly state-owned enterprises in our country nowadays, and puts forward corresponding solutions.