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电视广告中的儿童形象和现实成人与儿童之间形成了反馈回路,由于电视广告中存在着小大人的、拜物的、道德失范的和无知的这四种谬误性的儿童形象,需要我们通过聚焦儿童成长教育的媒介关注和培养儿童的影像解读能力,来建立电视广告中儿童形象的反向反馈的系统,从而减少对待儿童的反射性。
There is a feedback loop between the children’s image in the TV commercial and the real adult and the children. Due to the presence of four adult children, fetishism, moral anomie and ignorance in the television advertisement, we need to pass Focusing on media attention for children’s growth education and developing children’s ability to interpret images to create a system of reverse feedback on children’s imagery in television advertising to reduce the reflectivity of children.