论文部分内容阅读
生活中处处有广告,不管你是否喜欢,它每天都在冲击着你的视觉、听觉。一则好的广告,不仅仅是广而告之,也不应只是信息传递,更应是语言的精华,是一种文化,或是语言文化的载体。在当代社会。广告不仅携带了文化因子,传承了历史,更表现为一种新的文化模式,丰富和创造着文化的内涵和外延。从某种意义上说,广告创作实际上就是文化的复制、描述和创新。一则成功的广告可以给商品附上一层商品本身并不具备的感性色彩,使消费者得到精神上的
Advertising everywhere in life, whether you like it or not, every day it is impacting your vision, hearing. A good advertisement is not only widely advertised, nor should it be just information delivery, it should be the essence of language, a culture, or a carrier of language and culture. In contemporary society. Advertising not only carries the cultural factor, inherits the history, but also manifests itself as a new cultural model, enriching and creating the connotation and extension of culture. In a sense, creative advertising is actually a cultural reproduction, description and innovation. A successful advertisement can attach a layer of product to the product itself does not have the sensual color, so that consumers get the spirit