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由多重组合求频次到整合传播求影响;由多频道覆盖到强势频道声量;由目标受众精准到信息诉求精准;由单媒体互动到多媒体互动;由一次传播到达到多次传播影响。融合与重构已不是一个新鲜词,而是一个热门词,融合是指多屏融合,重构是指竞争力的重构及频道、屏幕和消费者间关系的重构。卫视广告增长率降低,网络广告稳重有升第一季度的广告增长率在降低。降低的原因可归结为三方面:第一个方面是宏观经济方面,第一季度宏观经济不太景气。比如家电行业第一季度下降20%,三、四线城市已基本饱和,一、二线城市存
From multiple combinations of frequency seeking to integrated transmission seeking influence; covered by multiple channels to a strong channel volume; accurate target audience to the information demands of precision; from single-media interaction to multi-media interaction; Integration and reconstruction is not a new word, but a hot word. Fusion refers to the integration of multiple screens. Refactoring refers to the reconstruction of competitiveness and the reconstruction of the relationship between channels, screens and consumers. TV advertising lower growth rate, online advertising steady rise Advertising growth in the first quarter is declining. The reasons for the reduction can be attributed to three aspects: The first aspect is the macro economy, the first quarter of the macro economy is not very good. For example, home appliance industry dropped 20% in the first quarter, third and fourth tier cities have been basically saturated, first and second tier cities