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当今,市场竞争非常激烈,新产品上市日趋困难。西方学者的经验统计表明,新产品上市成功率约为10％。影响新产品上市成功的因素很多,如市场分析不准、产品质量不稳、营销活动不足等,其中市场营销活动不足是个重要因素。深度分销是一种非常有效的营销活动。它是通过迅速、密集的产品铺市,从广度和深度上,来实现产品的市场开拓。一、深度分销的具体做法①分区搜寻市场:划分市场区域,
Today, competition in the market is very fierce and new products are becoming increasingly difficult to go public. Western scholars’ experience shows that the success rate of listing new products is about 10%. There are many factors affecting the success of a new product listing, such as market analysis is not allowed, product quality instability, lack of marketing activities, marketing activities which are an important factor. Deep distribution is a very effective marketing campaign. It is through the rapid, intensive product market, from the breadth and depth, to achieve market development products. First, the depth of the specific distribution approach ① partition search market: the market area,