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回首即将走过的2012年,不得不提到的伦敦奥运会,仍是营销界人士最为耿耿于怀的一个重要战场。在这场战役中,不乏大品牌的明争暗斗甚至不惜豪赌。然而,众多所谓的“大手笔”的营销活动仍不免深陷同质化的漩涡。相比之下,MINI联合国内最大财经专业网站——和讯网推出的“交易伦敦”在线互动平台,以让人过目不忘的“混搭”、“跨界”玩法,有效地触动了年轻人的神经。何谓“交易伦敦”“交易伦敦”是MINI联合和讯网推出全新金融衍生品模拟交易平台,以证券投资的方式将奥运会主要
Looking back on the upcoming 2012, the London Olympics to be mentioned is still one of the most important battlefields in the marketing community. In this campaign, there is no lack of big brands Mingxiaosandou even spared no expense. However, many so-called “generous ” marketing activities still inevitably fall into the whirlpool of homogeneity. In contrast, MINI United’s largest financial professional website - Hexun launched “trade London ” online interactive platform to make people unforgettable “mashup ”, “cross-border ” play method, effective Touched the nerves of young people. What is “trading in London ” “trading in London ” is MINI United and HeXun launched a new financial derivatives simulation trading platform, the main means of investment securities to the Olympic Games