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形象作为旅游景区的识别要素,对旅游形象本身的建设研究至关重要,本文以呼和浩特市旅游景区形象为例,分析了目前存在的问题,并提出了合理的旅游景区形象建设对策,以期推动呼和浩特市旅游业的发展。
The image as the identification of tourist attractions is very important for the research on the tourism image itself. This paper takes the image of tourist attractions in Hohhot as an example to analyze the existing problems and puts forward the reasonable countermeasures for building the tourist attractions in order to promote Hohhot City tourism development.