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在市场经济大潮的冲击下,出版界这块“书香之地”,也一改往日“儒雅”的风范,不可避免地卷入了短兵相接的书海商战之中,进入了优胜劣汰,适者生存的竞争空间.面对激烈而残酷的市场竞争,越来越多的出版者都已认识到“信息”对于书海商战的重要价值.谁能够及时掌握信息、科学运用信息,制定正确、果断的出版决策,谁就会“手执利刃”,在强手如林的出版业竞争中披荆斩棘,稳操胜券.
Under the impact of the tide of market economy, the publishing industry’s “land of scholarness” also changed the style of “refined elegance” in the past. It inevitably got involved in the book war between China and the United States and entered the survival of the fittest and the fittest. In the face of fierce and brutal competition in the market, more and more publishers have realized the important value of “information” in the book sea business. Who can grasp the information in a timely manner, scientifically use the information and formulate the correct and decisive publication Decision-making, who will “hand blade” in the strong competition in the publishing industry cloned, stable win coupons.