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“京剧脸谱是强者的图腾,二龙戏珠是强者的游戏,篮球世界杯就是强者的舞台。”经过激烈竞争,2019年世界杯男篮赛的会徽设计权由旗舟广告摘得。这家并不大的广告公司是如何在世界级赛事高标准的眼光下脱颖而出的呢?在3月31日举办的的2017第十六届中国广告与品牌大会上,旗舟广告的总经理程华栋先生给出了答案。中国符号也要顺应全球化趋势在旗舟为本届世界男篮赛设计的会徽中,不难发现中国元素的存在。不管是细节处“二龙戏珠”的设计内涵,还是整体融合京剧脸谱样式的变
“Peking Opera mask is the strong totem, Erlongxizhu is a strong game, basketball World Cup is the strong stage.” “After fierce competition, the 2019 World Cup basketball emblem design rights by the flag boat ads won . This is not a big advertising company how to stand out in a world-class high standards of vision it? March 31 at the 2017th China Advertising and Brand Conference 2017, general manager of advertising flag Cheng Huadong Mr. gives the answer. Chinese symbols have to follow the trend of globalization In the flag of the World Basketball World Basketball Championship designed by the emblem, it is not difficult to find the existence of Chinese elements. Whether it is the details of the Department ”Erlongxizhu " design connotation, or the overall integration of Beijing Opera mask style change