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当前,我国广告业发展很快,在许多广告中都不同程度地反映出了设计者知识的综合化、系统化的整体能力,以及设计者获得信息、分析信息、处理信息的能力;具体地说,广告设计的完成,既需要设计者具有广告设计能力,同时,还需要设计者具有勤恳工作的态度,坚持改革开放的方向,坚持社会主义的道德风尚的设计原则,来为我国经济的繁荣和精神文明建设服务。因而,加强广告管理法规意识,提高设计者的素质具有重要意义。
At present, the advertising industry in our country develops very fast. In many advertisements, it reflects the integrated and systematic capabilities of designers in varying degrees and the designer’s ability to obtain information, analyze information and process information. Specifically, , The completion of advertising design, not only requires designers with advertising design capabilities, but also requires designers to have a diligent attitude, adhere to the direction of reform and opening up, adhere to the social morality design principles, to our economic prosperity and Spiritual civilization construction service. Therefore, to strengthen awareness of advertising management regulations and improve the quality of designers is of great significance.