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电视份额时代的竞争趋势,推动了媒体频道品牌意识的强化,推行频道群战略是某些强势媒体的选择。所谓“频道群”,是由与某一电视媒体相关的相互之间具有密切联系的频道及其他相应机构组成的有机整体。它既包括频道间的联系,还包括频道及其他相关机构间的联系,而且还强调受众市场
The trend of competition in the TV share era has promoted the enhancement of brand awareness of media channels. The implementation of channel group strategy is the choice of some powerful media. The so-called “channel group” is an organic whole made up of closely related channels and other corresponding organizations that are related to a certain TV media. It includes not only channel connections, but also links between channels and other relevant agencies, but also emphasizes the audience market