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在激烈的市场竞争中,为了击败竞争对手,就必须棋高一着,胜人一筹,以智取胜,不时爆冷门,出奇招,获全胜。《孙子·热篇》曰:“凡战胜者,以正合,以奇胜,古善出奇者,无穷如天地,不竭如江河。”孙子这一军事思想同样适用于企业的经营策略。笔者收集了国外企业商战中的经营策略10条,集中体现为一个奇字。一、出奇的点子。美国一商人里力,他制作的口香糖在销售初期,顾客寥寥无几。即便是顾客,也多半是
In the fierce market competition, in order to defeat the competitors, it is necessary to win one game, win one’s best, win with wisdom, from time to time to upset the crowd, come up with a strange move, and win the victory. “The grandchildren’s hot chapter” said: “Where the winners are in order to coincide, to win the odds, the strangers of the ancient good, infinite worlds, inexhaustible rivers and rivers.” "Sun Tzu’s military thinking also applies to the company’s business strategy . The author has collected 10 business strategies in the foreign business warfare, which is embodied as an odd word. First, surprising ideas. A businessman in the United States, Lili, produced very little chewing gum in the early days of sales. Even customers are mostly