论文部分内容阅读
随着社会的快速发展,各种广告与商品的宣传更加趋向于利用广告来增强人们的了解,同时达到扩展市场的目的。广告发展已经成为当前社会生活与生产中发展前景较好的行业,也取得了相应的发展成效。广告设计对各方面的要求是比较高的,在当前的发展中还存在一些不足。本文重点对广告设计与制作专业实践课程改革进行了分析,并且相应的提出了一些发展策略,为教学更好的进行提供指导与方向,促进更好的发展。
With the rapid development of society, the promotion of various advertisements and goods tends to use advertisements to enhance people’s understanding and achieve the purpose of expanding the market. Advertisement development has become the current social life and production in the development of better prospects for the industry, but also achieved the corresponding development results. Advertising design requirements in all aspects is relatively high, in the current development there are still some deficiencies. This article focuses on the advertising design and production of professional practice curriculum reform were analyzed, and correspondingly put forward some strategies for the development of teaching to provide better guidance and direction to promote better development.