我们的杂志观

• 作 者: 温桂胜
• 出 处: 光彩
• 发表日期: 2010年04期
• 关键词: 媒体形态 政府机构 舆论阵地

《光彩》杂志改版已经一年多了,在一年多的时间里,我们一直在征集读者的意见和建议,希望实现我们的杂志观,把《光彩》打造成国内个体私营经济领域的权威刊物。那么,《光彩》的杂志观是什么呢?首先,我们认为在诸多的媒体形态中,杂志并不像报纸和网络那样面向大众,它更多的是面向一个固定的群体或者说是一个圈子的。具体到《光彩》杂志,我们的圈子就是众多的个体私营企业,只有想他们所想,急他们所急,才能得到他们的认同。

We have been soliciting readers’ comments and suggestions for more than a year in the hope of realizing our concept of magazine and transforming “glory” into the leading publication in the fields of individual and private economy in China . So, what is the view of “glorious” magazine? First of all, we think that among many forms of media, magazines are not oriented toward the general public like newspapers and the Internet. They are more oriented toward a fixed group or a circle . Specific to the “Glorious” magazine, our circle is a large number of individual and private enterprises, only think they want, anxious them urgently, in order to get their approval.