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新生代农民工同老一代农民工相比有很大的不同,他们在旅游信息获取渠道、旅游动机、出游方式、旅游项目的选择、旅游消费行为都显示出该群体的特性。本文通过调查问卷了解了新生代农民工的上述旅游行为特征,并根据分析结果提出了发展新生代农民工旅游的相应对策,旨在更有针对性地引导新生代农民工群体参与旅游,促进旅游消费,进而推动我国旅游产业更好地发展。
The new generation of migrant workers compared with the older generation of migrant workers are very different, their access to tourism information, motivation, travel mode, the choice of tourism projects, tourism consumption behavior shows the characteristics of the group. This paper investigates the characteristics of the above-mentioned tourism behavior of the new generation of migrant workers through questionnaires, and puts forward the corresponding countermeasures to develop the new-generation migrant workers’ tourism according to the analysis results. It aims to guide the new generation of migrant workers groups to participate in the tourism in a more targeted way and promote the tourism Consumption, and thus promote the better development of China’s tourism industry.