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随着信息全球化和多元化时代的逐步到来,随着广大受众对信息的需求量和选择性的不断增强,特别是在互联网迅速崛起和加入世贸组织后海外媒体的进入等新形势下,成就性报道如何推陈出新,才能更好地起到激励和鼓舞的作用呢?结合见诸报端的一些鲜活报道笔者谈些粗浅的认识。 一是改变报道角度,增强贴近性。我们的成就性报道应该打破以往多从工作、业务角度报道的旧模式,从普通民众的角度入手,将本地的成绩和发生的变化与普通人的生活情感相结合进行报道。像1998年人民日报“喜看改革开放二十年”专栏就是以普通民众日常生活中的“小事”为切入点,从而折射出改革开放以来所取得的辉煌成就。如:《火种的变迁》这篇报道,讲述了一个普通家庭20年来“火种”由木柴到火柴到打火机再到液化气的过程。切口虽小,却有情有景有故事,通篇没有一句套话,像拉家常一样,但内涵却很深厚,极具立体感和历史纵深感,深刻地揭示出改革开放20年来人们生活水平的不断提高。又如《如今出门真方便》一文,其微观视线是作者今昔出门的鲜明对比,但宏观视野却反映了改革开放以来我国交通事业的蓬勃发展给人们生活带来的变化,人民是改革开放的直接受益者。
With the globalization of information and the gradual arrival of an era of diversification, as the demand and selectivity of information by the general audience continue to increase, especially under the new circumstances such as the rapid rise of the Internet and the entry of overseas media after the accession to the WTO, How to introduce new sexual reports, in order to better play a stimulating and inspiring role? Combined with some of the newspaper reported some vivid freshman talk about some superficial understanding. First, change the perspective of reporting to enhance closeness. Our achievements in reporting should break the old model of reporting from the perspective of work and business in the past. From the point of view of ordinary people, we report on the achievements and changes in our country and the emotions of ordinary people. Like the 1998 People’s Daily “like to see the reform and opening up two decades” column is to ordinary people in their daily lives as a “small” entry point, which reflects the brilliant achievements made since the reform and opening up. Such as: “The Change of Fire” This article tells the story of an ordinary family “fire” from the firewood to matches to lighters to liquefied petroleum gas for 20 years. Although the incision is small, there are stories of love and no ending. There is no general statement in the whole article, just like the ordinary family members, but the connotation is very deep, highly three-dimensional and deep sense of history, revealing people’s living standards continuously since the reform and opening up 20 years ago improve. Another example is the article entitled “Nowadays it is really convenient to go out”. The micro-line of sight is a stark contrast between the author’s past and present. However, the macro-vision reflects the changes brought about by the thriving development of transportation in our country since the reform and opening up. The people are directly involved in reform and opening up Beneficiaries.