论文部分内容阅读
互联网的产生使媒体的信息传播从单媒体的单向传播走向多媒体的交互传播、立体传播。电视媒体在互联网的冲击下,在内容生产、渠道开拓、运营模式、融资手段等方面,包括城市电视台在内的传统电视媒体都面临着极大的挑战,呈现影响力和广告营收上升趋于缓和甚至下滑的态势。在互联网、大数据、云计算等科技不断发展的背景下,电视媒体人要全面强化互联网思维,对市场、用户、产品乃至整个传媒生态进行重新的审视和思考。城
The emergence of the Internet makes the media of information dissemination from single-media to single-media to multi-media interactive communication, three-dimensional communication. Under the impact of the Internet, the television media is facing great challenges in terms of content production, channel development, operation mode and financing means, and the traditional television media including the city television stations are facing great challenges and rising influence on advertising revenue. Ease or even decline in the situation. In the context of the continuous development of science and technology such as the Internet, big data and cloud computing, the TV media people should comprehensively strengthen Internet thinking and re-examine and think about the market, users, products and even the entire media ecosystem. city