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山东半岛蓝色休闲经济带是指青岛、烟台、威海、日照等四地市中适合于休闲旅游的滨海地区。构建山东半岛蓝色休闲经济带,有利于整合沿海四地市的休闲旅游资源,发挥各地优势,促进资源互补,提升整体竞争力,早日实现山东半岛蓝色经济发展战略。建设山东半岛蓝色休闲经济带,是山东半岛蓝色经济发展战略的经济增长点,它的建设可以极大地提升群众幸福感、促进生产力发展和带动山东休闲经济的发展。半岛蓝色休闲经济带旅游业发展模式:多层次的“竞合”发展模式和“竞合”机制的“4-6-N”模式。对策建议:统一海滨城市休闲旅游形象——“东方瑞士”海滨度假连绵带;明确市场定位的基础上做好市场细分;共搭区域营销平台,丰富系列旅游产品;以休闲文化丰富休闲旅游产业。
Shandong Peninsula Blue Leisure Economic Belt refers to the coastal areas of Qingdao, Yantai, Weihai, Rizhao and other cities suitable for leisure travel. The construction of the blue leisure economic zone in Shandong Peninsula is conducive to the integration of leisure tourism resources in the four coastal cities and regions, exert the advantages of all localities, promote the mutual complementation of resources and enhance the overall competitiveness and realize the blue economic development strategy in Shandong Peninsula at an early date. The construction of the blue leisure economic zone in Shandong Peninsula is an economic growth point for the blue economic development strategy of Shandong Peninsula. Its construction can greatly enhance the happiness of the masses, promote the development of productivity and promote the development of Shandong leisure economy. Peninsula Blue Leisure Economic Belt tourism development model: a multi-level “competing ” development model and “competing ” mechanism “4-6-N ” mode. Countermeasure and suggestion: To unify the image of leisure and tourism in seaside city - “Oriental Switzerland ” seaside vacation with a continuous belt; to make a clear market positioning on the basis of market segmentation; to take a regional marketing platform to enrich the series of tourism products; Tourism Industry.