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社会主义市场经济下,文艺如何走向市场,涉及到营销哲学问题。纵观改革开放以来文艺不断转变营销观念,在竞争中求取生存和发展的历程,可以得出:文艺只有采取社会市场营销观念,才可能实现产品的社会效益与经济效益的最佳结合,这也是社会主义精神文明建设的重要途径。而社会市场营销观念的建立,关键在于提高文艺队伍的思想素质、艺术素质和经营管理素质。
Under the socialist market economy, how art goes to the market involves marketing philosophy. Throughout the reform and opening up literature and art constantly changing marketing concepts in the competition for survival and development process can be drawn: literature and art only by social marketing concepts, it is possible to achieve the best combination of social and economic benefits of the product, which It is also an important way for the construction of socialist spiritual civilization. The establishment of social marketing concept, the key is to improve literary and artistic ranks of the ideological quality, artistic quality and management quality.