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这是一本能让你真正全面获得关于现代电影营销操作性学问的指南书。它不仅前瞻地抓住了电影产业最具趋势性的部分,即传统电影正崩溃,全新格局正形成,而且,与那些仅仅讨论票房营销不同
This is a book that gives you a truly comprehensive guide to the operational sciences of modern movie marketing. It not only foresight to capture the most trendy part of the film industry that traditional movies are collapsing and new formats are emerging, and, unlike those discussions that deal only with box office sales